Seth Griffin
Professional Experience
LogitechJan 2024 - Present
Sr. Email Marketing Manager - Streamlabs
San Jose, CA (Remote)
- Led B2C email marketing and lifecycle automation strategy for Streamlabs, developing customer journeys that drive activation, engagement, and retention.
- Redesigned customer onboarding flows, increasing email open rates by 144% and first-stream rates by 33%.
- Drove 116% YoY growth in email utilization through expanded automation and targeted campaigns.
- Managed large-scale audiences, using behavioral data and customer segmentation to optimize targeting and campaign relevance.
Myagi by RallywareMay 2021 - Oct 2023
Product Marketing Manager
Mountain View, CA (Remote)
- Created multichannel B2B engagement campaigns across email, push notifications, and in-app messaging.
- Built a customer-facing product roadmap to communicate new features, collect feedback, and inform product development and GTM strategy.
- Developed an interactive product demo to support sales enablement, improving lead acquisition by 12%.
Hawaii Pacific HealthMay 2019 - May 2021
Email Marketing Manager
Honolulu, HI
- Led HIPAA-compliant email marketing programs, presented market share research, and implemented call tracking to improve attribution of marketing-driven patient acquisition.
BanyanMay 2018 - May 2019
Marketing Automation Manager
Orem, UT
- Developed automated B2B lifecycle campaigns using Salesforce and HubSpot to automate lead generation, sales, and marketing efforts for our HIPAA compliant social media mobile app.
TravelPass GroupFeb 2016 - May 2018
Email Marketing Manager
Lehi, UT
- Established profitable B2C e-commerce marketing automation programs for two major online travel agency brands, increasing repeat booking rates and reducing cart abandonment.
Education
Utah Valley UniversityJan 2015 - Dec 2018
B.S. Marketing, Minor in Business Management
Orem, UT
Certifications, Skills & Interests
Certifications: HubSpot Email Marketing, Iterable Foundations, Klaviyo Product Certification
Skills: Customer.io, Intercom, Salesforce, HubSpot, Twilio/Sendgrid, Webflow, Zapier, REST APIs, HTML, CSS, JSON, AI-assisted development, Adobe Photoshop, Figma, Jira, Asana, Tableau, Metabase, Excel, Google Analytics, Google Ads, Meta Ads, DMARC, SPF, DKIM, CAN-SPAM, GDPR
Interests: Music production, AI product development, South Africa Rugby
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