Seth Griffin
Relevant Work Experience
Sr. Email Marketing Manager - Streamlabs
San Jose, CA (Remote)
- As part of Logitech, Streamlabs is an industry leader in live streaming software for web, desktop, and mobile.
- Implemented new automated customer journeys to increase platform engagement and user retention.
- Led all B2C email builds and launches, driving 116% YoY growth in email utilization, including a signup flow redesign that increased open rates by 144% and first-stream rates by 33%.
Product Marketing Manager
Mountain View, CA (Remote)
- Developed data-driven B2B email marketing initiatives, push notifications, and in-app messaging campaigns.
- Produced an external product roadmap using Webflow and Productboard to highlight new features and gather customer feedback to help inform product development and go-to-market strategy.
- Streamlined the sales process by building an interactive product demo, accelerating lead acquisition by 12%.
Email Marketing Manager
Honolulu, HI
- Implemented HIPAA compliant email marketing strategies to educate current patients of healthcare services and acquire new patients, conducted market research, and identified buyer personas to improve messaging.
- Instituted trackable phone numbers with automatic keyword recognition using CallTrackingMetrics to effectively attribute offline sales to email campaigns and other marketing channels.
Marketing Automation Manager
Orem, UT
- Created hyper-relevant B2B lifecycle marketing sequences using Salesforce Marketing Cloud and HubSpot to automate lead generation, sales, and marketing efforts for our HIPAA compliant social media mobile app.
Email Marketing Manager
Lehi, UT
- Established highly profitable B2C ecommerce marketing and automation programs for two major online travel agency brands, increasing repeat booking rates and reducing cart abandonment by 10%.
Education
BS Marketing
Orem, UT
• Participated in the UVU Entrepreneurship Institute and VentureCon, 2016-2018.
Certifications, Skills & Interests
Certifications: HubSpot Email Marketing, Iterable Foundations, Klaviyo Product Certification, ProfAI Proficiency
Skills: Customer.io, Intercom, Salesforce, HubSpot, Twilio/Sendgrid, Bubble.io, Webflow, Zapier, REST APIs, HTML, CSS, JSON, Adobe Photoshop, Figma, Jira, Asana, Tableau, Microsoft Excel, Google Analytics, Google Ads, Meta Ads, DMARC, SPF, DKIM, CAN-SPAM, GDPR
Interests: Music production, No-code development, AI technology, South Africa Rugby
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